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Fashion ecommerce case study

Building fashion growth with creative and CAC discipline

Digimaze supported awareness, acquisition efficiency, and revenue growth through creative testing and paid media optimization.

Case study artwork for Powerlook

150%

Brand awareness growth

60%

CAC drop

7x

Revenue increase

Challenge

The brand needed to expand awareness while making acquisition more efficient.

Strategy

Creative testing, channel learning, and reporting helped separate attention from profitable growth.

Execution

  • Created campaign creative directions for fashion buyers.
  • Mapped awareness and conversion campaigns to clear metrics.
  • Moved spend toward audiences and assets with better CAC.

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