Finance case study
Improving finance lead quality while reducing CPL
The campaign was redesigned around better qualification, clearer user intent, and paid media efficiency.
37%
Lead quality improvement
GBP 210
Previous CPL
GBP 100
Improved CPL
Challenge
Lead volume alone was not enough. The campaign needed higher quality prospects and a lower cost per lead.
Strategy
Digimaze tightened the journey from targeting to landing page action so media spend favored qualified users.
Execution
- Refined audience and query strategy around higher-intent prospects.
- Improved campaign messaging and landing page continuity.
- Measured cost per lead alongside lead quality signals.
Related services
Services that supported the outcome.
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