SEO guide
What is SEO and why does site architecture matter?
SEO is the work of making useful pages discoverable, understandable, and worthy of being shown for relevant searches. Architecture matters because search engines and users both need clear paths.
SEO starts with page purpose
Each important page should answer one primary intent. A service page should sell the service, a case study should prove results, and an article should answer a specific question.
Hubs help users and crawlers
Service hubs, work hubs, and insight hubs group related pages. They make deeper content easier to find and help search engines understand relationships.
Internal links move attention
A strong internal link system connects education to proof and proof to conversion. Descriptive anchor text is more useful than generic links.