AI Search guide
What is LLM SEO and what should brands actually do?
LLM SEO is the practice of making brand and expertise content clear enough to be understood, cited, and summarized by answer engines. It should build on normal SEO, not replace it.
Answer the question directly
Pages should include concise, extractable answers before expanding into detail. This helps users and search systems understand the main point quickly.
Keep entity signals consistent
Brand name, services, locations, proof, and relationships should be consistent across the site. Mixed signals make the brand harder to understand.
Avoid AI-only tricks
Do not create markup or pages meant to manipulate AI answers. Helpful content, crawlability, and trusted evidence remain the foundation.